Communication is Critical

Even though the current pandemic has altered our typical communication methods, the need for communication has never been more important for both our team members and clients as it is today.

At Bravo Roofing, we have a trifecta approach to every project and for each individual client: education, documentation, and communication.

Communication is critical because it adds value to our services, helps build strong relationships with clients, and gives peace of mind for a job well done.

For our roofing projects, we thoroughly communicate the needs of the project, status, and timeline every step of the way. Pre-construction job walks are mandatory for our team members involved in the project, allowing for any of your questions to be answered before beginning. We also host a recap meeting of the pre-construction walk, to addresses any last-minute concerns prior to starting the project.

Like many essential businesses still serving our clients, due to the current situation with COVID-19 we have adapted our client contact procedures. We have exchanged in-person meetings for phone calls, Zoom conversations, and we always follow up with a recap in an email format to all who were involved with the conversation. Every conversation counts with our clients.

As each project progresses, we document and send weekly and/or daily updates with pictures and quick recaps for our clients, which helps to keep them in the loop. To wrap up each project, we close-out via email with all necessary paperwork and follow-up at a later date to check in on client satisfaction.

For us, commercial roofing projects are not a one-and-done situation. Every project is an opportunity to build a strong foundation for a long-term relationship with each client making them part of the Bravo Roofing family.

The relationships we have built with clients throughout the past 27 years have evolved into more than one-time projects and industry relationships. A solid relationship with our clients provides the opportunity to keep in contact and take care of their yearly maintenance needs as well. Bravo Roofing is solution driven, meaning there is no need for our clients to stress about their ongoing roofing documentation and preventative maintenance. We take care of you!

Learn more here about our roofing services.

Knowledge is Power.

“The only stupid question is the one that does not get asked.” This is a motto our team repeats often, as we feel it is extremely critical to be ready to educate our clients when questions or concerns arise.

Depending on the industry our communication style and delivery method vary. As our relationship grows with each client, we create an educational delivery method that best suits them. Some of our clients prefer a less formal presentation of educational materials and documentation. Other clients prefer a high-level presentation with a formal meeting and analytical data for them to review.

Our educational delivery method is fluid depending on the client and the situation. From pictures with detailed descriptions to Q&A sessions with board members, we allow each client to be as much a part of our roofing educational process as they would like to be.

Do you want roofing education? We offer in-person consultations, video conferences via zoom, and podcast opportunities. One of our favorite activities is when we have the opportunity to meet our business partner and his/her team at their office for educational sessions. In each session, we discuss the importance of protecting the buildings on their property with preventative maintenance measures, discuss how to properly plan roof maintenance, and answer any questions.

Knowledge is power. Education regarding one of the most important assets on your property is key. We believe education allows for one to make an informed decision. It alleviates any questions or concerns. Most importantly, education provides our team with the opportunity to build trust in each client partnership.

Schedule an educational session with us today! We look forward to working with you.

Women in Construction: A Generational Trend for Bravo.

Nearly 11 years ago, I could count on one hand how many women I knew in construction. Today, it is much more common to see brave, beautiful women rocking their leadership positions in our industry. For me, this is a huge win. 

My grandparents were immigrants from Mexico and Spain. My grandfather started in agriculture and had the opportunity to get into the roofing trade in the South Bay, where most of the homes were Spanish-style with tile roofs. Not many people knew how to fix the Spanish tile roofs, but he did. My grandfather would have my Dad help him on the weekends, starting when he was 9 years old. My dad has been roofing ever since! He worked for one of the largest roofing companies, in its time, as a Production Manager, running 150+ employees and winning several production awards for his efforts. He eventually left and started his own company – Bravo Roofing, Inc. 

I never wanted anything to do with roofing. Back in the day when hot roofing was popular, I would remember the smell of tar and thought it was gross. My older sister actually did tear-offs on the weekend with him, but I never stepped foot into the business until 11 years ago. 

At the time, I was in the aftermarket auto industry and had recently sold my company and took a year off, not knowing what was next. My Dad kept telling me to think about coming into work for him, but I was very skeptical. I remember going to visit my parents one Sunday, my Dad had a newspaper clipping (I still have it) and it was a group of women in commercial real estate and he said, “If they can do this, you can do roofing.”

I decided to take a leap of faith and see what I could do in the roofing industry. Today, I serve our clients as the VP of Client Partnerships and have been here for 11 years. 

Both of my daughters have worked for the family business as well.  

My older daughter, Alexis, who is 27 and has two little ones of her own, so she is really working now! My younger daughter, Mckenzie, who is 18, is a Senior in high school and just recently started working in our office. 

When McKenzie started, she was in shock we had paper in the office and that we stapled the papers. We still laugh about it, watching her the first few days holding paper like it was contagious was classic! Since her involvement, we are on a mission to go completely paperless … needless to say, she has been doing a lot of scanning. (Lesson here: BE careful what you complain about.)

It is so amazing to see multi-generational involvement here at Bravo. Especially since the latest two generations of our family who are in the business are women. 

For the last 27 years, our family has bragged on the fact we are still family-owned and operated. We take great pride in knowing our business partners on a first-name basis and serving repeat customers for many years. 

Today, I am proud to not only be a woman in construction and leadership but a mom and a grandma in the industry too. 

If you are a woman in construction or have a generational family business in the trades, I would love to meet with you. Email me here to set up a time to visit!



COVID-19 Community Relations

How has your stress level been in the last few weeks? 

Personally, I have made every effort to focus on the positive in every situation, while keeping a realistic perspective. 

Our team has been in the roofing industry for 27 years, serving healthcare, HOA, and commercial clients. We have no intention for any of that to change. However, we have discussed new markets and additional services we can offer to our valued clients. 

Being transparent with my team is one way we have dealt with the current times. I have had a few hard, honest conversations in terms of what could happen.  I shared with our team, things may get tough, however, they may not for us. With that being said, I wanted them to log onto the unemployment website so they would be familiar with it and it would not be a shock if we must temporarily take that route. We have kept a positive mindset, but also kept it real. 

Another plan of action we took in the last month was to improve our social and digital media strategies. It has been more than a year since we have been active on social media. I figured this was a perfect time to launch a new strategy and implement the ideas our team had. Each person in the office is working on their personal branding, building their LinkedIn, and helping to share our messages on digital media outside of working hours. 

We continue to work in the business during the day and work on the business after hours. Now is not a time to reinvent the wheel, it’s a time to critique what we have and make improvements where needed. 

I have enjoyed visiting with past clients and discussing diversification strategies. Several conversations have simply been a collaboration on how we can work together and help each other out. This current market calls for collaboration in full swing, no matter what generation you are from. 

As you go about your week, I encourage you to reach out to people who have the same values and ethics and connect with them. Surround yourself with people who see the upside to the situation. For me, LinkedIn is a great source for professional connecting, talking to people about their strategies, and learning from each other. 

To you and your team, I say GO FOR IT.  Try something new. If it fails, so what? If it is successful, share it and keep going!  

– Christie